LEARFIELD’s NAU Lumberjack Sports Properties, official multimedia rightsholder of NAU Athletics, has announced a brand-new transformative relationship with Northern Arizona Healthcare (NAH).
A core component of the multi-year sponsorship agreement calls for NAH to immediately assume the “Official Healthcare Partner of NAU Athletics” designation. Additionally, NAH made a donation to the Northern Arizona University Foundation, Inc. to help with the final construction of the new NAU Athletics Student-Athlete High Performance Center. The agreement also includes the naming of the Team Physician Office, Exam Room and Athletic Training Offices after NAH and the NAH Orthopedic and Spine Institute. The gift and sponsorship underscore NAH’s commitment to its community partners and is a valued investment in NAU student-athletes by helping fund scholarships and other academic experiences such as tutoring and mentoring, mental health assistance and their wellbeing.
“We are always thrilled when NAH partners with a branch of the local community, and announcing a partnership with NAU Athletics has us excited for the future,” said Matt Kraemer, Orthopedic and Spine Institute administrator for NAH. “We are proud to give our full support to the university and its student-athletes, and look forward to the number of opportunities that will show that support in the years that lie ahead.”
According to NAU Vice President for Intercollegiate Athletics Mike Marlow, “LEARFIELD continues to prove why they are the multi-media rights leader across the country in college athletics. They are experts at associating brands that can mutually benefit from multi-media partnerships. We are grateful to Northern Arizona Healthcare for recognizing the upward trajectory of NAU Athletics and partnering both as a corporate sponsor and donor.”
Specifically, NAH’s new agreement with NAU Lumberjack Sports Properties provides numerous opportunities for year-round brand visibility and game-day fan engagement. Northern Arizona Healthcare, in collaboration with its Orthopedics & Spine Institute, will receive exposure via in-venue signage as well as print, digital and social media through official NAU Athletics’ channels. NAH will serve as title sponsor of the Lumberjack Radio Network during football and basketball seasons, and also serve as presenting sponsor for the Homecoming game during football season.
“The teams at NAH and Orthopedics & Spine Institute are terrific to work with and tremendous advocates for NAU Athletics and its student-athletes,” said Todd Wyard, general manager for NAU Lumberjack Sports Properties. “We welcome them back to NAU as a significant and valued athletics corporate partner, and appreciate this historic opportunity to collaborate. We look forward to a fruitful partnership in the years to come.”
The agreement between NAH and NAU Athletics was secured on behalf of the university by NAU Lumberjack Sports Properties, LEARFIELD’s Flagstaff-based team. LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.