Northern Arizona Healthcare (NAH), the region’s largest health care organization, announced today the launch of a major brand and reputation analysis project aimed at better understanding how the health care system is perceived in the communities it serves. The nearly two-year initiative will involve in-depth listening sessions with patients, community members and colleagues.
NAH has partnered with Noetic Consultants, a leading marketing and leadership consulting firm, to conduct the comprehensive analysis and provide strategic recommendations for enhancing the organization’s brand and community engagement efforts. Noetic will also help activate the learnings and recommendations.
“NAH has an exciting future and our work with Noetic will help us truly understand what strengths and challenges exist, enabling us to forge a path forward based on what we learn the NAH brand represents to the community,” said Dave Cheney, CEO of NAH. “Listening first will enable us to build and strengthen relationships, the foundation of our mission of improving health and healing people.”
Key components of the analysis will include:
- Patient/family interviews to understand care experiences
- Community listening sessions across northern Arizona
- Colleague listening sessions to gain insights from NAH’s workforce
- Reputation assessment examining NAH’s presence and perception
“We deeply respect the NAH mission and it’s an honor to work with such a thoughtful and high-quality health care provider that is helping so many in the Flagstaff and Verde Valley communities,” said Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants. “We are on a learning journey together to enable positive transformation. This work is incredibly important, and we commend the entire NAH team for taking the necessary steps to undergo a comprehensive brand analysis with the goal of using these insights to plan for a successful future,” added McDonnell Ruder.
This brand project will go far beyond visual elements like logos and colors. NAH looks forward to listening and learning, sharing why they love what they do and hearing from as many people as possible to create a shared vision and roadmap for the future.